Are your sales and leads going down? Or are your marketing efforts not bringing the results you want?
If that's the case, it might be a good idea to consider hiring a marketing agency.
A lot of small businesses prefer marketing on their own to save money. However, as your business develops or the competition rises, you might need external help.
A digital marketing agency can create campaigns to boost your brand visibility and bring in qualified sales leads.
This way, you can concentrate on what you do best while they handle the marketing side of things.
Digital Marketing Agency Sunshine Coast provides full-suite services for all types, niches, and sizes of businesses. With their marketing expertise, you can easily reach your objectives.
Read on to find out 8 signs that suggest it's time to get into a marketing agency. If your company shows any of these signs, reaching out to an agency could be a good move.
1. Your sales and leads are going down
If your marketing isn't working well, it's a big reason for declining sales. Even if your sales team is putting in the effort, they won't get enough qualified leads without effective marketing. An agency can integrate the sales process into a marketing plan, directly bringing leads to your sales team.
Agencies can develop an inbound marketing strategy that connects with your target audience through enjoyable and converting content. This approach achieves the goals of increasing qualified traffic and boosting brand awareness, leading to more leads.
Collaborating with an agency will help to fill your sales pipeline with qualified leads that your team can then convert into customers.
2. You don’t have enough marketing expertise
If you or your team lack marketing experience, it's a sign you should consider hiring digital marketing services. To thrive, you need marketers who understand various aspects of marketing, such as SEO, PPC advertising, social media, analytics, content marketing, and more.
Marketing agencies come with a whole team of specialists in these key areas, along with graphic design and web development skills. You can tap into this wealth of knowledge by partnering with Sunshine Coast Digital Marketing Agency.
Hiring an in-house team with the same level of expertise would likely cost more, and you might not get the breadth of experience. Additionally, working with an agency provides a fresh perspective, and they are more likely to be transparent about areas that need improvement.
Using a marketing agency without in-house expertise leads to a high marketing return on investment (ROI) and access to the agency's relationships, tools, and experience. Plus, you don't have to worry about training or providing benefits like paid vacation, sick days, and health plans.
3. You can't figure out what's working and what's not
To build a good marketing plan, you need to know your strengths and weaknesses. Understanding what works and why, as well as what doesn't and how to fix it, is crucial. If you don't have the time or knowledge for this, consider using digital marketing services.
If you're unsure about how to enhance your marketing and can't make necessary changes, your sales might not go up. Identifying strengths and especially weaknesses can be tricky when you're inside a company.
Getting an outside perspective on what you're doing well and what needs improvement can be valuable. An agency can pinpoint exactly what's not working in your marketing and suggest improvements.
4. Your marketing budget is low
If your marketing allocation is lower than you'd prefer, it could mean two things - either you're not giving enough priority to marketing, or your returns are limiting your ability to invest in it adequately. In either situation, a marketing agency can be a valuable resource.
Your products and services won't vend themselves – they require visibility and smart strategies to reach the right audience and make an impact. Marketing agencies can operate within your funding limitations to maximize the effectiveness of your marketing efforts. As you start seeing positive results and increased profits, you can gradually boost your marketing budget and study new platforms and channels.
Without solid advertising and marketing strategies, your business may face challenges. Having expert marketing support increases your possibilities of success.
5. Your in-house team is not able to handle the marketing work
Your in-house team might be skilled in marketing, but they could be overwhelmed with too many tasks. When there's too much work and not enough time or resources, it can lead to stress and incomplete tasks. Marketing agencies can help by taking on tasks your team doesn't have time for and providing a range of resources.
Everyone has hectic weeks occasionally, but if you're consistently playing catch-up or struggling to get things done, it's a sign that your team is overworked. Using digital marketing services becomes the smart choice.
Here are some signs that your team is stretched too thin and can't meet all your marketing needs:
Your website and online presence are lacking
A user-friendly website and good SEO practices are important for effective marketing. If your website is falling short in these aspects, it's time to bring in an agency. Without a strong online presence, staying competitive becomes challenging.
No advance planning for marketing promotions
Successful marketing requires planning promotional strategies, ad campaigns, and content calendars at least a month ahead, with adjustments made every quarter or six months.
If you're not following this approach, it's time to hire a Sunshine Coast Digital Marketing agency. They can assist in planning for the next few months, addressing both short-term and long-term goals with a well-structured marketing plan.
Irregular creation and posting of digital content
An outdated website often indicates a lack of new content. Failing to update your social media platforms consistently can significantly impact your marketing efforts.
Even if your team can generate content, they need the time to do so. If they're unable to produce multiple pieces of content and maintain an active social media presence each month, bringing in a marketing agency is essential.
6. Marketing is not your priority
While you naturally want to focus on what your company offers, it won't matter if people don't know about your brand due to non-existent marketing.
If you don't fully grasp the importance of marketing or lack the necessary resources, it can harm your business. Finding time for marketing can be challenging if you lack knowledge, have experienced unsuccessful campaigns, or simply aren't interested in it.
Hiring a marketing agency takes this responsibility off your hands, allowing you to focus on what you're passionate about. An agency can also help you understand what went wrong in previous unsuccessful campaigns.
Many companies have tried different marketing activities, faced poor results, and concluded that marketing isn't for them. However, it's challenging for any company to succeed without effective marketing.
Past campaigns might not have worked because of a lack of experience in creating and implementing them. You might have used the wrong platforms, conveyed the wrong message, or targeted the wrong audience.
An agency understands what messages will resonate with your market. They can develop creative campaigns that grab attention and deliver the results you're aiming for.
7. You find it challenging to clearly define your brand
If you're having trouble figuring out what makes your brand stand out, you cannot grow it. Think about your clothes, shoes, phone, computer, and other things you use every day. Your choices are probably influenced by how you see different brands.
Can you easily describe what your brand is all about? If not, it might need some improvement. Brand-focused marketing agencies, especially those skilled in digital marketing, can help you sort out your brand identity. They collaborate with you to make your brand more noticeable so people recognize you and want to buy what you offer.
8. You don’t know how to plan a marketing strategy
Creating and executing a marketing plan involves various technical elements. It can be difficult without professional assistance.
These factors include things like PPC advertising, SEO, retargeting, and creating effective landing pages and content. If you're not familiar with how these work and lack the knowledge to create and optimize them, your marketing efforts may not be effective.
Marketing agencies have experts in different aspects of digital marketing. They can evaluate your current situation and develop personalized marketing plans that they can then assist in implementing.
While success in any business isn't guaranteed, enhancing your advertising and marketing approaches can increase your visibility and help your brand grow. This, in turn, can boost sales and improve your bottom line.
If you notice any of the signs we have discussed in this article, working with a marketing agency could be beneficial. Sunshine Coast Digital Marketing offers a complete range of services to promote your products and services. If marketing isn't your strong suit, seek guidance from these experts to design a plan that aligns with your goals.