In today’s digital era, different websites, such as e-commerce platforms, blogs, and educational portals, compete to rank higher in their niches. The higher ranking helps them to achieve their goals, such as improved conversion rate, increased credibility, staying competitive, etc.
The higher a site ranks, the more chances it has to reach a relevant audience. Making a website and uploading content blindly is not enough to attract high-quality organic traffic to your website. For this purpose, Search engine optimization helps you get higher positions in search results.
To make your website appear at the top of SERP results, you need to know the important SEO hacks that most people are unaware of. Here are the most result-driven and effective SEO practices will skyrocket your ranking. Ready to rank your website higher? Let’s get started.
1. Adjust keywords appropriately
Once you find both primary and secondary keywords, their appropriate placements can help your content rank against particular queries. If you make the right adjustments to keywords, the search engine considers your content highly relevant and shows it when someone searches these keywords.
When you start writing content, use the focused keyword in the first 100 words and sprinkle it over all content. Limit the use of exact words of keywords and use different variations to avoid keyword stuffing. Along with this, include the main keyword in the SEO HTML tags, such as heading tags, meta title, description, and web page URL. While using keywords in the title and description, incorporate compelling words to encourage the readers to click the title.
2. Ensure content uniqueness
Content uniqueness is another factor you need to consider if you want to rank higher.
One of the top priorities of search engines is to provide credible and unique information to its users. On the other hand, they want content creators to avoid intellectual dishonesty.
The search engine can penalize your website on different levels depending upon the type of copyright violation you make. To make your content search engine friendly, ensure that your content is free from duplicate or copied content.
You can do it manually by carefully checking the whole content or perform a quick and accurate plagiarism check with a reliable plagiarism checker like the one you can use by accessing https://smallseotools.com/plagiarism-checker/. The plagiarism detector immediately identifies all possible instances of duplication, highlights them with sources, and enables you to remove them.
3. Smoothen user experience
The flexible user experience not only influences the audience but also affects the search engine. Make your website easy to navigate for both visitors and search engines. Websites with a smooth experience are more likely to rank on the first pages than those having boring and annoying user experiences.
For this purpose, design and link your web pages so that the user doesn’t face any problems in finding anything from your website. Moreover, it becomes easy for search engines to crawl and index sites that have organized site architecture.
Use captivating graphical elements such as images, charts, and infographics to make the interface highly interactive and engaging. To make your site more accessible for all visitors, ensure that content is scannable and readable.
4. Get relevant backlinks
Whenever a user enters a query, the search engine shows the most relevant results from the high authority domains. It means the authority of a website plays a key factor in the ranking. The most used and best method to build domain authority is by getting links from high-authority websites.
If you succeed in getting high-authority links to your website, it increases your credibility in the eyes of search engines. The more you are credible, the more search engines prefer to rank your content higher. That’s why you must consider acquiring great value backlinks.
Remember, the backlink is considered a quality link if it is obtained from a niche-relevant website. The low-quality backlinks from irrelevant sites might create serious issues for your website rather than increase its authority.
5. Remove pages with less traffic
Don’t forget to remove your website’s technical errors and apply perfect on-page and off-page SEO practices. One of the main technical issues that silently kills your website’s ranking is having pages that generate less or no traffic.
These zombie pages significantly hurt your website's SEO, causing your site to either stop ranking further or start losing existing positions. Moreover, these pages damage your web authority, site structure, and user experience.
For this purpose, find and remove all the pages having technical issues like slow loading speed, crawl errors, and broken links.
6. Optimize the loading speed of the website
You should understand that search engines prioritize optimum user experience over anything else. Websites offering optimum UX (user experience) have significant chances of securing higher search engine rankings compared to ones that fail to do so. Simply put, the loading speed of a website is a confirmed ranking factor.
If you are eyeing higher search engine rankings, ensuring optimum website loading speed is a must. The shorter your website takes to load completely, the better its chances of securing higher rankings. Various practices can help you keep the website loading time in check and ensure its optimum speed.
You should make sure that your website uses an efficient web hosting service. A lousy web hosting service will significantly ruin your website's speed and lower its chances of securing higher search engine rankings and driving more traffic. Similarly, uploading compressed images with optimized size would also work in your favor.
7. Update existing content
Content plays a key role in helping a website secure higher search engine rankings. Search engines especially pay attention to content posted on websites. Content that is meaningful for the targeted audience grabs the attention of search engines and compels them to rank web pages hosting it higher on SERPs.
Moreover, content that is written with the intent to solve problems generally faced by the targeted audience succeeds in securing position zero in search results. It is the same sport where snippets appear. Hence, working on valuable content for the targeted audience should be a priority to secure higher rankings.
Search engines also notice websites that make frequent modifications or additions to their existing web page content and reward them with higher rankings. Therefore, updating existing content once a quarter is a must.
8. Posting optimized visual content
It goes without saying that images get far more attention from netizens compared to the text posted on websites. Posting frequent images on the web could be a perfect trick to secure higher search engine rankings. Web crawlers indexing web pages also pay attention to images, their descriptions, and ALT tags.
If you want higher rankings on search engines and better online exposure of your web pages, images can play a key role. Images help the targeted audience understand the relevancy of text and the web crawlers employed by search engines to classify, index, and rank various web pages.
Posting images with keyword-incorporated descriptions and ALT tags can help you make web crawlers understand the relevancy of the content posted on a web page. This easier understanding would help search engines rank a web page higher against relevant keywords. Hence, leveraging images is a great SEO hack.
9. Rank for long-tail keyword through FAQs
While higher search engine rankings rely on various factors, keywords are considered one of the most prominent ones. You can use keywords in various ways to boost the search engine rankings of websites. From optimizing metadata to incorporating image descriptions, ALT tags, and file names with keywords, everything helps you rank your website higher.
In addition to the aforementioned techniques, there are multiple other ways to ensure higher search engine rankings with tactical usage of keywords. One of them is leveraging the FAQs section to embed long-tail keywords and earn better search engine rankings. You simply need to find long-tail keywords that are adjustable in FAQs or answers.
Simply figure out common topics or queries asked by the targeted audience. Find long-tail keywords that relate to those particular topics. Embed those specific long-tail keywords in the FAQs or the answers you articulated. Doing so will help you grab the attention of web crawlers and search engines and secure higher rankings based on keyword placement.
10. Get backlinks for visual assets
It is a well-known fact that many webmasters and digital marketers source images that are relevant to their content and use them without proper accreditation. If you post images, charts, or infographics to make your web pages and content more engaging, the use of your imagery without your knowledge is possible.
It could be surprising that your visual assets are being used online without your consent or knowledge, giving you a great chance to generate visual backlinks. You can earn valuable backlinks by finding web pages that are using your visual assets without giving your proper accreditation.
All you need to do is perform a reverse image search to find the unconsented usage of your visual assets. Once you find the URLs of web pages that are using your images, contact their owners and ask them to provide you a backlink as accreditation. This practice will help you create more visual backlinks and create more chances for higher search engine rankings.
In summary, if you want your website to stand out from millions of competitors, you need to align your website according to the guidelines of search engines. It might be time-consuming work to apply proper SEO techniques, but in the end, it surely pays off.
To make it easy for you, we have mentioned above some effective hacks that can entirely change the ranking of your website. All you need to do is apply them consistently. We hope you find these hacks helpful and will confidently use them to boost your website’s ranking and drive maximum organic traffic.