Pinterest Trends Tool: How To Use It For Keyword Research

In the vast landscape of digital marketing, staying ahead of the curve is paramount. While there are many tools at your disposal, one gem often overlooked is the Pinterest Trends Tool. Yes, you read that right. Pinterest, not just a platform for DIY enthusiasts and foodies, has a powerful tool that can significantly enhance your keyword research game.

What are Pinterest trends?

pinterest trends tool

At its core, Pinterest Trends is your compass for navigating the ever-changing landscape of trending keywords and topics within the Pinterest platform. It's like having a crystal ball that reveals what's hot and what's not, but for the Pinterest universe.

Pinterest Trends serves as a robust data-driven tool designed to help marketers and content creators make informed decisions about the content they create. It's not just about keywords; it's about understanding the heartbeat of Pinterest's user base and how it aligns with your niche.

Significance for content creators

Here's why Pinterest Trends is a game-changer for content creators:

  • Content relevance: Creating content that resonates with your audience is the golden rule of digital marketing. Pinterest Trends unveils what's currently relevant and trending within your niche, helping you tailor your content accordingly. For example, if you sell wedding clothes, you can create content around different clothing styles and trends like semi-formal wedding attire, tips, etc.

  • Seasonal insights: Understanding seasonality is pivotal. Whether you're a fashion brand planning for the next season's collection or a food blogger preparing for holiday recipes, Pinterest Trends highlights when certain keywords peak, allowing you to strategize your content calendar effectively.

  • Visual storytelling: Pinterest is a visual platform, and visuals drive engagement. By knowing what's trending visually, you can craft visually appealing content that captures your audience's attention.

  • Stay ahead of the curve: In the digital realm, trends come and go in the blink of an eye. Pinterest Trends keeps you ahead of the curve, ensuring you're always in sync with the latest topics, be it in fashion, food, or any other niche.

Pinterest Trends vs. Other Keyword Research Tools

Let's pause for a moment and address a burning question: Why use Pinterest Trends when you already have access to traditional keyword research tools?

Pinterest trends vs. Traditional tools

  • Pinterest-centric: Pinterest Trends is laser-focused on Pinterest, which boasts a unique user base with distinct preferences. Traditional tools might not capture these nuances.

  • Visual insights: Pinterest Trends provides visual data representation in the form of trend graphs. This makes it easier to grasp keyword trends at a glance, compared to the text-heavy output of traditional tools.

  • Content ideation: Unlike many traditional tools that simply list keywords, Pinterest Trends goes a step further by suggesting content ideas based on trends. It sparks your creativity and helps you brainstorm new content concepts.

Pinterest Trends in Action

Let's illustrate the power of Pinterest Trends with a practical example. Imagine you're a fitness blogger specializing in home workouts.

  • Keyword research: You start by entering "home workouts" into Pinterest Trends. The tool not only shows you how this keyword is trending but also suggests related keywords like "quick home workouts" or "home workouts for beginners."

  • Seasonal insights: You notice that "home workouts" see a significant spike in January. This insight prompts you to plan your content around New Year's resolutions and fitness goals.

  • Visual trends: Pinterest Trends reveals that workout images with minimal equipment are trending. Armed with this information, you create visually appealing pins and blog posts featuring these types of workouts.

In a nutshell, Pinterest Trends doesn't just give you data; it empowers you to turn that data into actionable content that resonates with your audience.

Getting started with Pinterest trends

pinterest trends access

Now that we've established the importance of Pinterest Trends and gained a solid understanding of what it is, let's roll up our sleeves and get started with this invaluable tool. It's time to put the Pinterest Trends Tool into action and unlock the treasure trove of insights it offers.

Accessing Pinterest trends tool

The gateway to this goldmine of data is surprisingly easy to access. Here's a step-by-step guide to getting started:

  1. Log in or create a Pinterest business account: If you don't already have a Pinterest Business account, you'll need one. It's free and opens up a world of marketing possibilities beyond the standard Pinterest experience.

  2. Search for Pinterest trends tool: Once you're logged in, head to the Pinterest search bar. Type in "Pinterest Trends Tool" and hit enter. You'll find it in the search results.

  3. Click and explore: Click on the Pinterest Trends Tool, and you'll enter a world of trending keywords, seasonal insights, and visual data.

Tool interface

Navigating the Pinterest Trends Tool interface is a breeze. It's designed with user-friendliness in mind. Here's a quick tour of what you'll encounter:

  • Search bar: The starting point for your keyword exploration. This is where you enter your primary keyword or phrase to begin your research.

  • Date range: Want to focus on a specific time frame? You can select a date range, allowing you to pinpoint trends for a particular period. This is invaluable for understanding seasonality.

  • Location filter: If you're interested in regional insights, the location filter lets you narrow down your search to specific regions. It's a fantastic feature if your target audience varies by location.

  • Visual data: As you enter your keyword and set your filters, the tool presents data in the form of visual trend graphs. These graphs make it easy to see when a keyword is spiking or dipping in popularity.

Pro tip: Keyword exploration

Before we dive into the practical steps of conducting keyword research with Pinterest Trends, let's talk strategy. Here's how you can make the most of this tool:

  • Broad vs. Specific keywords: Start broad to get a sense of the larger trends in your niche, and then dig deeper with more specific keywords.

  • Exploring related queries: Pay attention to the "Related Queries" section. It's a goldmine of additional keyword ideas that can help diversify your content.

  • Multiple date ranges: Experiment with different date ranges to uncover long-term trends and short-term spikes.

  • Location matters: If your audience is location-specific, use the location filter to understand regional preferences.

  • Visual insights: Don't underestimate the power of visual data. Trends graphs can quickly highlight when a keyword is hot.

Let’s dive in

Imagine you run a travel blog, and you're planning your content for the upcoming summer season. You want to know what travel-related topics are trending on Pinterest.

Enter Your Keyword: In the Pinterest Trends Tool search bar, type "summer travel."

  • Set your date range: Select a date range that covers the upcoming summer months. This helps you understand what's currently hot in the context of your niche.

  • Explore the visual data: The tool generates a graph that shows the search interest over time for "summer travel." You can see if interest is rising, falling, or remaining steady.

  • Related queries: Scroll down to the "Related Queries" section. Here, you might find gems like "road trip ideas," "beach vacation tips," or "staycation destinations." These can be fantastic ideas for your summer travel content.

  • Location filter (Optional): If your travel blog caters to specific regions, consider using the location filter to understand regional preferences. This can help you tailor your content to your audience.

By following these steps, you've gained insights that can shape your summer travel content strategy. You know what's trending, what related topics are gaining traction, and how this varies by location if necessary.

Using pinterest trends for keyword research

how to search the pinterest trends tool

Now that we've mastered the art of getting started with Pinterest Trends, it's time to dive into the core of our journey - using the Pinterest Trends Tool for effective keyword research. This section will be your roadmap to conducting keyword research like a pro and uncovering those golden nuggets of trending keywords.

Step-by-step guide

Let's break down the process into actionable steps:

1. Entering keywords or phrases

Start by entering your primary keyword or phrase into the search bar. This keyword should be the foundation of your research, representing the core topic you want to explore.

For instance, if you're a tech blogger, your primary keyword might be "smart home technology."

2. Analyzing trend data

Hit the enter button, and you'll be greeted with a graph that visually represents the trend of your keyword over time. This graph is your key to understanding the keyword's popularity and seasonality.

Look for trends, spikes, and dips. These indicate when your keyword is in high demand and when it might be less popular.

3. Identifying seasonality and trends

Pay close attention to the peaks and valleys on the graph. These represent the seasonality of your keyword. Seasonal trends can help you plan your content calendar effectively.

Understanding when your keyword is most popular allows you to align your content with the times when your audience is most interested.

4. Comparing multiple keywords

One of the fantastic features of Pinterest Trends is the ability to compare multiple keywords side by side. This can be a game-changer when you're deciding between different content ideas.

For instance, if you're a travel blogger, you might compare "beach vacation" and "mountain getaway" to see which one is trending higher. This insight can guide your next travel destination blog post.

Tips for Interpreting Trend Data

Understanding the trend data effectively is essential for making the most of Pinterest Trends. Here are some tips to help you interpret the data like a pro:

  • Trend graphs: These graphs visually represent the search interest over time. Pay attention to the direction of the curve. Is it going up, down, or remaining steady?

  • Identifying peak seasons: Peaks in the graph indicate when a keyword is most popular. These are excellent times to focus your content efforts. For example, if you're a fitness blogger, you'll notice a peak in searches for "summer fitness" in the spring, indicating it's time to create content for the upcoming season.

  • Analyzing regional data: If your target audience varies by location, the regional data provided by Pinterest Trends is a goldmine. It helps you localize your content strategy. For instance, if you're a food blogger, you might discover that "Mexican recipes" is a hot topic in Texas but not as much in New York. This insight allows you to tailor your content to your audience's preferences.

Frequently asked questions

As we journey through the world of Pinterest Trends Tool together, I'm sure you have questions bubbling up. That's perfectly normal! To ensure you're armed with all the information you need, I've put together this FAQ section. Think of it as your trusty guide to resolving any queries that might arise during your Pinterest Trends adventure.

What type of account do I need?

To access the Pinterest Trends Tool, you'll need a Pinterest Business account. Don't worry; it's a straightforward process, and it unlocks a world of marketing possibilities. And the best part? It's absolutely free to create!

Is the Pinterest trends tool completely free?

Yes, indeed! Pinterest Trends Tool is a free resource provided by Pinterest. There are no premium subscriptions or hidden fees required to access its wealth of insights. It's an inclusive tool designed to empower content creators and marketers.

How often is Pinterest trends data updated?

Pinterest Trends Tool is a dynamic resource, and its data is regularly updated. This means you'll always have access to the freshest insights and trends. It's a real-time window into the world of Pinterest search behavior.

Can I use the Pinterest trends tool for other social media platforms?

While Pinterest Trends Tool is primarily designed for Pinterest, the keyword insights it provides can be a source of inspiration for other social media platforms. You can certainly use the trending keywords you discover here as a springboard for your content on platforms like Instagram, Twitter, or YouTube.

Wrapping up

In the ever-evolving landscape of digital marketing, staying ahead of the game is paramount. The Pinterest Trends Tool is your secret weapon for keyword research, offering a unique lens into what's hot and trending within the Pinterest universe. It's not just about keywords; it's about understanding the heartbeat of your niche on Pinterest. 

With this tool, you can craft content that's not just relevant but resonates deeply with your audience. So why wait? Dive into Pinterest Trends, unlock the power of trending keywords, and watch your content soar to new heights. Your audience is waiting to discover what you have to offer!

About the Author Peter K.

Peter K. is an experienced digital marketer with a decade of expertise in driving business growth through innovative strategies. His data-driven approach and deep understanding of SEO, PPC, social media, and content marketing have propelled brands to new heights. With a client-centric mindset, Peter builds strong relationships and aligns strategies with business goals. A sought-after thought leader and speaker, his insights have helped professionals navigate the digital landscape. Trust Peter to elevate your brand and achieve success in the digital era.

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Peter K.

April 4, 2024

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