The Importance Of Using A VPN For Social Media Users

Can you imagine spending a day without scrolling through Instagram Reels or Facebook Stories? Neither can 4.89 billion people across the globe!

Social media platforms like Facebook, Threads, LinkedIn, Instagram, and TikTok have become indispensable to modern life. It allows users to keep in touch with near and dear ones, stay up-to-date on current events, and discover new ideas - everything at your fingertips.

Additionally, social media platforms allow you to earn a living if you become an influencer and have a large following of subscribers and followers. However, all of this convenience and the opportunity to earn money comes at a cost - the potential for your online privacy and security to be compromised.

The dark side of social media 

Besides all the adverse emotional and social effects of social media networking sites, these platforms are accused of collecting a vast amount of data about their users. Unfortunately, it is true, and Threads is being called out for being the worst social media site for protecting user privacy.

The dark side of social media

This includes:

  • Activity data: The posts you share, like, and comment on, along with the pages you follow or the groups you join, are all monitored by the social media platforms. 
  • Personal information: Your location, name, birthday, interests, and relationship status. 
  • Connection and device data: Your device type, IP address, and browsing history are collected by the platforms. 

Social media platforms/apps collect user data and use it for different purposes, including

  • Targeted advertising: The platforms use user data to build a profile of the user’s preferences and interests, allowing advertisers to target them with personalized ads. These ads can become extremely annoying and intrusive. It may even ruin your experience of using the social media platform. 
  • Data breaches: Data breaches are a common occurrence in today’s ever-evolving digital world. Unfortunately, social media sites are prime targets. There have been reports of 26 billion records of leaked data from sites like LinkedIn, Twitter, etc. A data breach can wreak havoc on someone’s life because it reveals personal information to hackers that results in financial fraud or identity theft. 
  • Government surveillance: It might be hard to believe, but there are some countries where social media activities are closely monitored by the government. In such countries, it is essential for people to find ways to stay protected from such surveillance. 

Besides data collection, the other potential risks of using social media are

  • When unsecured Wi-Fi networks are used to quickly scroll through social media feeds at airports or cafes, it may result in hackers intercepting the transmitted data. They may steal the social media login credentials and put privacy or security at risk. 
  • In some countries, certain social media platforms and websites are banned by the government, or their use might be restricted. When you need to bypass these restrictions, you need to use a VPN.

How is VPN important to social media users?

To understand why it is important to use a VPN when browsing through your social media feed or even making a living being a social media influencer, you must understand how a VPN works. 

How is VPN important to social media users

A VPN or virtual private network encrypts the Internet traffic so that the data being transmitted becomes unreadable and incomprehensible to anyone who might be attempting to intercept it. Thanks to this, an additional layer of security is added, and even if you browse social media platforms when using public Wi-Fi networks, your data is safe.

Additionally, VPNs have a host of virtual server networks across the world that you can use to mask your IP address and location. This not only helps you browse anonymously but also allows you to overcome geographical restrictions and censorship. 

Now look at the importance of using a VPN when browsing social media platforms or apps

  • Improved privacy: Social media activities get shielded from prying eyes with a VPN. Advertisers and third-party trackers are unable to monitor the browsing habits of the users and prevent them from building a detailed profile that they can exploit later on. 
  • Augmented security: VPNs encrypt data and make it virtually impossible for hackers to steal social media login credentials and other confidential information. This also helps in beefing up the layer of protection when accessing social media accounts on unsecured Wi-Fi networks. 
  • Bypassing geographical restrictions: In some countries, certain content or social media platforms are restricted. Thanks to a VPN, you can easily connect to a server in a different country and mask your location to access the content you desire. However, this action isn’t recommended, but if you must access the particular content or social media website, this is a solution. 

So, whether you want to fly under the radar and access your social media profiles anonymously or simply wish to add an extra layer of protection, a VPN is what you need. Adding it to your tool arsenal will ensure you are always protected and can access any platform or content you desire without a second thought. 

Things to remember when choosing a VPN

There are various VPN providers at your disposal, such as CyberGhost, Surfshark, NordVPN, and ExpressVPN. All of them are great options for social media users. However, the final choice would depend on your specific requirements and needs.

Things to remember when choosing a VPN

So, no matter which VPN service you choose to go with, ensure you keep the following in mind:

  • Security features: Check the security features provided by the VPN provider because this is one of the most essential factors to consider. The VPN service must offer military-grade encryption and a strict no-logs policy. 
  • Server network: You would want to choose a VPN provider with a broad range of servers in various locations so you can access geo-restricted content, bypass censorship and can optimize your connection speed
  • Cost: The cost will depend on your budget and specific requirements. You will find VPN services offered at various subscription prices. Ensure to do your due diligence before making your choice. 

Summing up 

In today’s digital landscape, it is impossible to escape the allure of social media platforms. However, these platforms come with inherent risks to privacy and security. By using a VPN, social media users can continue enjoying their Reels and Stories without wondering about data theft and other cybersecurity risks. 

About the Author Peter K.

Peter K. is an experienced digital marketer with a decade of expertise in driving business growth through innovative strategies. His data-driven approach and deep understanding of SEO, PPC, social media, and content marketing have propelled brands to new heights. With a client-centric mindset, Peter builds strong relationships and aligns strategies with business goals. A sought-after thought leader and speaker, his insights have helped professionals navigate the digital landscape. Trust Peter to elevate your brand and achieve success in the digital era.

Peter K.

April 4, 2024