How To Outrank Your SEO Competition

As the online business landscape expands, it becomes more and more challenging to outshine your competition and get to the top of the search engine result pages (SERPs). However, the higher your position in search results, the better visibility, higher click-through rates, more leads, and, consequently, increased sales.

Search engine sharks, such as Google, feature algorithms programmed to seek relevant, high-quality websites to satisfy users' requests. Based on that, you may want to have a fair share of proven strategies to succeed in this speed-gaining race.

Care to discover pivotal tips to improve your search rankings?

How do you outrank your competition in search?

Understand your competition

Who are the main competitors you wish to outrank in Google search? With a list of brand names, you can research, test, and analyze them to discover their strong and weak points and use them to your advantage.

  • Which keywords do your competitors rank for?
  • What does your competitor's backlink profile look like?
  • What type of content do they create to generate traffic?
  • What is their content strategy?
  • What are their social media activities?

If you don't know where to find such critical data, countless tools are available to analyze your competitors' performance. You can find the best SEO software at The primary goal of the platform is to assist companies in discovering the most suitable instruments based on their functionality, budget, and user-friendliness. Such individually attuned tools will ensure you effectively deal with competitive research and other SEO tasks.

Do keyword research

Keyword research is a fundamental process to wrap your SEO strategy around. This process will help you analyze and choose the best keywords—search queries your target audience uses. 

Do keyword research

As you pick relevant keywords, you can build your content strategy around them or optimize existing content. Paying attention to the keywords your competitors use is never a waste, since you can always implement the best variants into your outranking campaign.

Main factors to pay attention to when looking for suitable keywords:

  1. Search volume
  2. Keyword difficulty
  3. Search intent

Practical tips for landing the best keywords:

  • Use reliable research tools—like Google Keyword Planner
  • Pay attention to long-tail keywords, which are usually more specific and less competitive
  • Be strategic when implementing keywords into your content

Optimize your website for on-page SEO

On-page SEO is another essential part you should master to get ahead in a fierce SEO competition. The main elements of on-page SEO include but aren't limited to content, website architecture, and HTML aspects.

Optimize your website for on-page SEO

Start with proper crawling and indexing

Crawling and indexing are two pieces of a whole. While effective crawling ensures search engines’ bots can access your website, indexing ensures all the pages can be accessed online when the user explores relevant content. 

Thus, to ensure proper crawling and indexing, perform the following:

  • Set the correct recommendations for search bots in your robots.txt files 
  • Create a sitemap
  • Check for broken links
  • Inspect all the redirect settings and fix potential issues
  • Work on the proper internal linking structure

Use relevant keywords

As you create informative, user-oriented content, spice it up with proper keywords. However, it is vital not to over-spam. Besides, adding relevant keywords to the title tags, meta descriptions, and headings will boost your ranking potential.

Improve your website's loading speed

Modern users are prone to leave pages that take a few seconds to load. Thus, ensuring your website's loading speed is good or mediocre is critical. You can check your loading speed using tools such as Google's PageSpeed Insights and improve it based on the gathered information.

IMPORTANT! Over 60% of Google searches are made via mobile devices, so mobile version speed must also be attuned to the present-day standards.

Build backlinks to your website

A well-built backlink profile will help you outrank the competition, since quality backlinks signal the search engines that you are an authoritative and trustworthy source. In turn, your website can be placed closer to the top of the SERPs.

Build backlinks to your website

The easiest way to build backlinks is through high-quality content. The more valuable your content is, the more people will choose to link to it from their sites. You can succeed with the desired effect by reaching out to relevant sources and suggesting guest posting opportunities, participating in online communities, and interacting with popular bloggers.

NB! Make sure your backlink profile does not contain any spam links.

Track your results and adjust as needed

No matter the quality of outranking tactics you apply, you must pay attention to the changes and results your website undergoes to catch potential weak spots and eliminate them before they harm your SEO campaign. Google Analytics and Google Search Console are two basic tools for tracking your results.

Primary metrics to monitor:

  • Organic search traffic: look at how many users visit your website and which keywords bring the most traffic
  • Keyword ranking: explore how well your pages rank in terms of keyword usage and identify areas for improvement
  • Backlink profile: track the quantity and quality of your backlinks
  • Website speed and performance
  • Mobile-friendliness
  • User engagement: track bounces, conversions, and time on page to better understand how clients interact with your site

Countless analytical tools are available to succeed with the suggested tracking.


It is challenging and time-consuming to outrank your competitors, but it is possible. All it takes is mastering the art of SEO. The better you understand existing SEO strategies and know your strengths and weaknesses, along with potential areas for improvement, the more successful your SEO ventures will be.

It all starts with competitor analysis and goes beyond shared aspects and features. If you know what your opponent looks like and their strengths, you can identify untapped opportunities and use them to your advantage. Elevate your SEO game today and reap the sweet fruit of success tomorrow!

About the Author Peter K.

Peter K. is an experienced digital marketer with a decade of expertise in driving business growth through innovative strategies. His data-driven approach and deep understanding of SEO, PPC, social media, and content marketing have propelled brands to new heights. With a client-centric mindset, Peter builds strong relationships and aligns strategies with business goals. A sought-after thought leader and speaker, his insights have helped professionals navigate the digital landscape. Trust Peter to elevate your brand and achieve success in the digital era.