Defeat Digital Ad Fraud: Guide To Proxy Solutions For Ad Verification

Click injection is the widely popular instance of digital advertising fraud that lost its victims 65 billion dollars in 2023. If you are initiating online advertising campaigns without receiving any feedback on their performance, it is imperative to determine whether your advertisements reach the intended audience and whether your budget is being wasted due to bots or false clicks. One option for receiving such feedback is to buy proxies for ad verification services, which are third-party companies monitoring and evaluating the performance of your ads.

However, the advertising verification procedure is not simple, as many websites and publishers don't like ad verification services because they can expose their low-quality traffic or fraudulent activity. Therefore, they often try to block or manipulate ad review requests, making it difficult to obtain accurate and reliable data. 

This is where proxies come in — to bypass the blocks and filters that websites use to detect ad review requests and access web pages as if you were a real user from another location. Our partners at iProxy break down the main features and benefits of each proxy type below, as well as how to choose the best one for your advertising company verification campaign.

For reference

WebFX estimates the annual global digital advertising budget is $522.5 billion, and that figure will reach $836 billion by 2026. But there's a problem, online advertising suffers from simple to ingenious forms of fraud and inefficiency that can waste a significant portion of your budget. HBR found that digital ads are wildly oversold and overestimated in their effectiveness, as most of the people who click on them are likely to buy anyway, without an ad’s prompt.

For reference

But the situation is even worse when there is outright fraud such as fake clicks, impressions, conversions, and installs, as well as domain spoofing, ad stacking, and cookie stuffing. MDPI reported that the annual cost of ad fraud was $34 billion, and it is predicted to increase to $87 billion.

Proxy check 4 advertising: Types, features & cost

Proxies are intermediaries that mask your IP address and location, making it appear as if you are accessing the Internet from a location that your company is targeting. Proxy ad verifier helps advertisers bypass geo-restrictions, avoid detection, and mimic real user behavior. This way, on the advertising consumer side, you as an advertiser can ensure your ads are being shown to the right people, in the right places, and in the right way.

What makes the differences?

There are main four types of proxy servers that can be used to verify advertisements.

The table summarizes the features and costs of proxies:

Type

Features

Cost

1. Residential proxies

Use real IP addresses of residential devices, such as computers or smartphones. Provide high anonymity, geo-targeting, and low detection rate. Suitable for web scraping, ad verification, and social media management.

Vary depending on the provider, bandwidth, location, and number of IPs. Usually ranges from $5 to $15 per GB.

2. Data center proxies

Use IP addresses of servers in data centers. Provide fast speed, high performance, and scalability. Suitable for web scraping, SEO, and gaming.

Vary depending on the provider, bandwidth, location, and number of IPs. Typically ranges from $0.5 to $2 per IP.

3. Mobile proxies

Use IP addresses of mobile devices, such as smartphones or tablets. Provide the highest level of anonymity, geo-targeting, and low detection rate. Suitable for web scraping, ad verification, and social media management.

Vary depending on the provider, bandwidth, location, and number of IPs. Typically ranges from $20 to $60 per GB.

4. Rotating proxies use

A pool of IP addresses change automatically after a certain period or request. Provide high anonymity, geo-targeting, and low detection rate. Suitable for web scraping, ad verification, and social media management.

Vary depending on the provider, bandwidth, location, and number of IPs. Usually range from $10 to $20 per GB.

Depending on your setting and budget, each type of proxy provides its advantages and hides disadvantages. The criteria for your choice are the scale, volume, and budget of your campaign. Advertising response verification is configured based on parameters such as the required level of realism, accuracy, and security. Below, find a list of general recommendations that will help you make an informed decision in favor of whether to buy proxies to verify digital advertising.

How to choose a proxy:

For the most precise and trusted proxy that behaves like a real user with a place where he or she lives, you need to choose residential proxies. This represents a perfect solution when testing advertising on premium sites and networks with rigorous anti-bot policies. While they are the most costly and slowest proxy servers, it is best that you reserve them for only those times when there is no other choice.

How to choose a proxy

If you are looking for a data center proxy that is capable of undertaking large-scale and high-frequency requests quickly and in an economical way, then this solution is right up your alley. These distinctive features are set to look for advertising posts on satellite or unknown sites and platforms that either have poor bot defense mechanisms or none at all. Weakness of data center proxies: Proxies are an easy target, they can be easily detected and blocked, which is why we should employ them with much caution.

If you would like a proxy that can display the practicality of home proxies and the speedy abilities of data center servers, then mobile proxies are to be used. They are the ideal choice to test mobile ads as well as apps that have low-quality bot defense mechanisms. While these tools are costly and rather scarce in terms of availability and coverage, you should take a cautious approach to their use.

Rotating proxies are the best proxy if you want a reduced level of anonymity and variety while being offered at high quality. They are good for testing the ads on several websites and platforms that have non-static or unpredictable bot prevention measures. But they also have higher latency and less stability than static proxies, therefore the correct integration of dynamic proxies is important.

Read more details about types of fraud and effective ways to deal with it on New Digital Age.

In conclusion

Therefore, fighting digital advertisement fraud warrants the use of targeted techniques and methods to maximize your advertising money. Proxies from a provider like iProxy are excellent means of securing advertising verification as they provide varying levels of anonymity, realism, and value. A decision on the type of proxy should be based primarily upon a variety of elements, such as budgets directive amount required an estimate and specifications or preferences.

With knowledge about the benefits and prices of each kind of ad verification proxy, advertisers can choose wisely to fight digital ad fraud in order they achieve their intended audience. Whether to buy a proxy advertising verifier or use free services — the answer is clear in favor of paid tools.

About the Author Peter K.

Peter K. is an experienced digital marketer with a decade of expertise in driving business growth through innovative strategies. His data-driven approach and deep understanding of SEO, PPC, social media, and content marketing have propelled brands to new heights. With a client-centric mindset, Peter builds strong relationships and aligns strategies with business goals. A sought-after thought leader and speaker, his insights have helped professionals navigate the digital landscape. Trust Peter to elevate your brand and achieve success in the digital era.

Network and security
Network and security
Network and security
Network and security