7 Mobile App Development Services Your Business Needs

Not every business needs an app. It's true. An app makes sense if it offers something special. Like easier shopping. Or better customer chats. If your website already does everything well, you might not need one. But if you think a custom application can give your customers something new and useful, it might be worth it. If you decide you’re into it, you can outsource the entire job (or part of it) to mobile app developers. Today, we’ll discuss what their services are and how you could benefit.

What’s app development exactly?

App development is often mistaken for just coding. In reality, app development services are usually broken down into three essential types.

Strategy consulting

This is the planning stage. Before any coding starts, you need a plan. Experts look at your business and market. They figure out what your app should do. They make sure your idea fits your business goals. This step is a must if it’s your business’s first application. It turns guesswork into a plan.

Development as such

This is where the product gets built. Designers, coders, and testers work together. They make it look good and work well. They make sure it's easy to use on any phone or tablet. This stage turns the plan into something real.

Legacy app modernization

Tech changes fast. Modernization updates your app. It makes it faster and better looking. It makes sure it keeps up with new tech.

7 Useful app development services for your business

#1 Mobile web development

This makes web apps that work well on phones. Think of websites that feel like apps. They're fast, easy to use, and don't need a download. For businesses, this is a smart start. Why? It's cheaper than a custom application and reaches more people. But, it needs a strong internet connection to work well.

Mobile web development

It's great for shops, blogs, or services that want to reach customers on their phones without a big budget.

#2 Mobile product development

This is about creating an application that's a key part of what you sell. Like a fitness tracker for a new health product. Usually, it's not an add-on but is central to the product. This service turns your idea into full software that people download and use. It's a bigger investment but can make your product stand out.

Perfect for businesses that want to offer something new and techy.

#3 Mobile backend development

The backend is where your data lives. It's not seen by users but makes everything work. This service sets up and manages that. It handles user accounts, data storage, and server stuff. It's crucial for apps that need to store user data or content.

Great for apps with lots of users or complex features.

#4 App integration

Integration makes your new application work with other software you already use. Like linking it to a payment system or social media. The goal is to see to it that it connects and shares data with other tools.

This is key for businesses that have multiple software solutions. It saves time and keeps the data flow smooth.

#5 UI/UX design

UI/UX design is all about how your app looks and feels. UI is the design — colors, buttons, layouts. UX is the experience — how easy and fun it is to use. This service crafts your application so it's beautiful and user-friendly. Great design can win users. Bad design can lose them.

It's essential for making your application popular and loved.

#6 Prototyping

Prototyping turns your idea into a basic model. It's not the full application, of course. It's a simpler version to test ideas. It shows how the software might work and look. This step is crucial. It lets you see and change the app before investing in full development. It saves money and time.

Perfect for testing new ideas or getting feedback early.

#7 MVP

MVP stands for Minimum Viable Product. It makes a basic version of your app with just the essential features. The goal? Launch fast, then improve based on real user feedback. It's a smart move for startups or new products. It tests if your idea works in the real world without a huge cost.

A great way to start small, then grow based on what users want.

5 Things to think about before you order app development

If you’ve decided to order app development, you may be confused about how to plan and realize this large-scale endeavor. Here are five quick considerations to focus on.

Understanding your audience

Before anything else, know who you're building for. It's not just about demographics but also habits, preferences, and pain points.

Understanding your audience

But how do you understand them? Start with surveys, feedback on your current services, and social media insights. Look at what applications they already use and why. This can shape everything from features to design.

Clarifying your purpose

What's the core reason for your application? It should solve a specific problem or offer a unique value that's not already out there. Pinpointing this requires a mix of market research, competitor analysis, and introspection about what you want your brand to represent.

If the purpose isn't clear or strong enough to get your team excited, it might not resonate with your audience either.


Remember that costs go beyond initial development to maintenance, updates, and marketing. To set a realistic budget, you should understand the full scope of app development. This includes hidden costs like server fees or emergency updates.

Speak with several developers or agencies to get quotes and insights. Remember, the cheapest isn't always the best. Balance cost with quality. Most importantly, you should have a clear idea of what you’re paying for.

Choosing the right developer

The very minimal requirements are that a company understands your industry, has a track record of successful projects, and communicates well. Look at their portfolio, ask for references, and see how they handle project management and feedback. A true partner will challenge your ideas and contribute to your strategy, not just take orders.

Planning for post-launch

Launching your app is not everything, of course. Have a plan for marketing, user support, feedback collection, and regular updates. Use app store optimization (ASO), social media, and email marketing to get the word out. Prepare for user feedback — both positive and negative (yep!).

Cooperating with app development service: 7 Basic rules

Working with app developers? Sometimes, this cooperation is a source of frustration and conflict. So it’s better to keep it strategic and planned. Here’s how to make it smooth.

Cooperating With App Development Service: 7 Basic Rules

Be clear about what you want

Start with a clear vision. Know what your app should do. Write down your goals. Share examples of products you like. The clearer you are, the better your team can deliver.

Tip: Create a mood board with visuals from apps you admire. It is especially helpful if you struggle with conveying your vision with words.

Communicate often

Talk regularly. Use emails, calls, or meetings. Update them on your thoughts. Ask for updates. Good talk keeps everyone on the same page.

Tip: Set a weekly check-in meeting. Use this time to discuss progress, hurdles, and next steps to ensure you still understand each other.

Trust their expertise

You hired them for a reason. Listen to their advice. They know application development. If they suggest a change, it’s usually for the best.

Tip: When they propose a change, ask them to explain the benefits. Always try to understand the rationale behind every suggestion.

Give feedback quickly

When they show you work, respond fast. Say what you like and what you don’t. Quick feedback keeps the project moving.

Tip: Use a shared document for feedback. It allows you to organize thoughts and the development team to easily track changes.

Be ready for changes

Apps evolve. What you start with might not be what you end with. Be open to new ideas. Most commonly, changes can make your application better.

Tip: Keep a “change log.” Documenting adjustments helps you track the product’s evolution and understand the impact on the project timeline and budget.

Set realistic deadlines

Great apps take time. Rushing leads to mistakes. Work out a timeline that suits both. Adjust as needed, but keep deadlines reasonable.

Tip: Break the project into phases with milestones.

Plan for the future

Think beyond the launch. Ask about updates, bug fixes, and new features. An application needs care to stay good. Plan how you’ll work together after the launch.

Plan for the future

Tip: Discuss a maintenance and update schedule before launch. You should know when and how updates happen.

Final thoughts

As you see mobile app development is, among all else, super exciting. To make an application that hits the mark, you need more (in fact, MUCH more) than just a cool idea. You need to plan it out, pick the right team to work with, and then nail the execution.

So choose your app development team wisely. You want professionals who get what you're aiming for, both tech-wise and business-wise. Clear chats, trust, and really being on the same wavelength are what make this teamwork.

Remember, applications are always changing. To stay in the game, you've got to keep tweaking and improving your software based on what your users say and what's new in tech. This is the only way to stay fresh and keep your users coming back.

About the Author Peter K.

Peter K. is an experienced digital marketer with a decade of expertise in driving business growth through innovative strategies. His data-driven approach and deep understanding of SEO, PPC, social media, and content marketing have propelled brands to new heights. With a client-centric mindset, Peter builds strong relationships and aligns strategies with business goals. A sought-after thought leader and speaker, his insights have helped professionals navigate the digital landscape. Trust Peter to elevate your brand and achieve success in the digital era.

Peter K.

April 4, 2024